Our Mission


The upholstery trade is at a crossroads. Decades of knowledge risk being lost as experienced craftspeople approach retirement without clear succession plans. Meanwhile, independent shops face mounting pressure from material costs, changing consumer expectations, and a marketplace that increasingly favors volume over quality.

The North American Upholstery Guild exists to change that trajectory. We believe that skilled, independent upholsterers are the backbone of this industry, and that by working together, they can secure a future that respects both the craft and the craftsperson.

Our mission is to provide the collective infrastructure that allows independent upholstery businesses to thrive through better purchasing power, modern business tools, access to contracts that were previously out of reach, and a professional network that turns isolated shops into a connected, resilient industry.

What We Stand For


Craft Excellence

Quality work is the foundation of a sustainable business. We support professional development, certification, and standards that elevate the entire trade.

Independence

Your shop is your shop. Guild membership strengthens your business without compromising your autonomy, your brand, or your creative judgment.

Collective Strength

What one shop can't achieve alone, a network of professionals can. From purchasing to bidding to marketing, the Guild multiplies your reach.

Legacy & Continuity

The skills and knowledge of experienced upholsterers are irreplaceable. We're committed to preserving the trade and ensuring its future through mentorship, documentation, and succession planning including helping owners transition their businesses when the time is right.

Board of Advisors


The Guild's leadership brings together over a century of hands-on experience in upholstery, business management, and industry advocacy.

J

John B.

Director, Operations

K

Kayman M.

Director, Business Development

K

Ken M.

Master Upholsterer

A

Andrew E.

Chief Financial Officer

S

Stephanie N.

Creative Director

N

Nick B.

Director, Supply Chain

N

Nick S.

Director, Marketing

F

Fred R.

Advisor

Join a Community of Professionals

The Guild is growing. If you're an upholstery professional looking for a stronger foundation for your business, we'd like to hear from you.

Explore Membership